One Social Media Mistake Content Creators Should Avoid Making

As a content creator, you need to create a social media strategy because it can help increase the size of your audience while waiting for the search engines to rank your content high enough to get it discovered.

As we’ve said numerous times before, it’s vital to be active where your audience is spending a lot of their time online, but we’ve seen content creators make this social media mistake, and you should avoid making it.

Find out where your audience is active

There are so many social media platforms, from Twitter to Reddit and LinkedIn, so naturally, your instinct might be to create a profile on all of the different networks where you feel your audience is active.

Each platform has a diverse feature set, but they all come down to helping us become sociable online.

Focus on one social platform at a time

The social media mistake content creators should avoid making is being active on many different networks.

Short term, you need to focus on one platform. Learn how to create content there, and figure out how your content is served and what you need to do to ensure the most people discover you.

Spend time learning about that platform by watching videos on YouTube, reading articles and discovering other successful content creators. What content are they creating, and how can you modal that to your style?

Spend six months mastering one social media network, focusing on adding value to your audience and creating high-quality content.

A jack of all trades is a master of none

When you are active on multiple social media networks, you end up not mastering any of them, and it’s a struggle to create content on all of these different platforms alongside creating content on your own website, which is more important.

Why this social media strategy works so well

Let’s pretend you have built an engaging audience of 1000 followers on Twitter. Next, you want to create videos on YouTube.

Rather than spending months trying to increase your subscribers, you already have an engaged audience to promote your videos to and get subscribers and views straightaway. You will find building a new audience on YouTube easier because an engaged audience follows you to a new platform.

Having views on your videos straightaway is going to help trigger the algorithm. In return, your videos will be suggested to more people, thus increasing your subscribers much quicker.

Build an engaged audience quicker

Focusing your social media strategy on one platform initially helps you build your audience quicker. You can build out your presence on other networks once you have mastered one.

This will ensure that you are continuously building your audience and helping new people discover your content.

As creators, we have made the mistake of trying to be everywhere online, and it’s not a strategy that we recommend. Master one social network before moving on to another. You will avoid struggling to build an audience on all the social networks you sign up for.

Hopefully, this article has helped you learn one big social media mistake content creators should avoid making.