4 Big Mistakes You Must Avoid as a Content Creator

Let’s be realistic; you will make mistakes as a new content creator. Successful creators will spot the errors early, so it’s essential to evaluate your content in the early stages of publishing continuously.

This article will share four big mistakes you must avoid as a content creator. Save your time and stress by avoiding these common issues.

Not focusing on a niche

You are passionate about tech and dream of creating a publication like The Verge, Wired and Gizmodo. Large media companies behind the publications have teams of content creators and editors.

Start small and build big.

Focus on a small segment of the tech industry where you can become an authority figure. Example: become the go-to person for advice on smart homes.

Yes, you will have a smaller audience, but it will be less competitive and easier to discover your content.

The experience of building an audience will help you branch out into other linked niches, like smartwatches. You must do your research by using keyword research tools like ahrefs. Find the search terms for your niche that are popular but are not incredibly competitive.

Not knowing your target audience

As we will get into, your content must help your target audience with a goal. As content creators, we need to know as much as possible about our target audience to set goals:

• What medium of content do they like to consume?
• Where is your audience located?
• Where are they active online?

Spend time researching the audience’s behaviour to understand how you can help. Don’t forget to check out our library of articles on audience building to learn more about how you can find your target audience.

Not having a goal for your content

Regarding your target audience, what do you want visitors to get from your content? Do you want to help them with a challenge they have? Do you want to make them laugh, be motivated or be inspired?

What is the goal of what you are creating?

You want the visitor to consume your content and come away happy that they have got what they wanted out of what you have made.

You want them to return and binge-watch your videos, read through every article you’ve written, or listen to your podcast episodes. Before you write the title and content – think of a goal for the visitor.

Not distributing your content online

You have spent hours writing an in-depth piece of content, and it’s sat on your website. Many creators will wait for the content to be indexed by the search engines and pray it gets ranked on the first page of the results.

You will not build an engaged audience without relying solely on search engines. Instead, as soon as you publish:

• Share it on social media.
• Ask family and friends to share it online for you.
• Go to Facebook Groups, LinkedIn posts and Twitter threads and offer advice, then link to your content.

Stop being afraid of distributing your content because you are worried about what people will think. We are all guilty, but you cannot please everyone online.

Research journalists and writers within your niche who create content on high-profile websites. Network with these people wherever they are active online, and approach them about your content.

Hopefully, this article has helped you learn the big mistakes you must avoid as a content creator so you do not face the same challenges.