How to Find Content Ideas for Social Media

We live in a time when having a social media presence is vital for content creators. Love it or hate it, we need to be present where our target audience is the most active so they can find our content.

Creating content on social networks can be challenging and time-consuming, so in this article, we will discuss how to find content ideas for social media.

Subscribe to emails within your niche

Email is not dead! We believe that email marketing should be a tool that all creators use to their advantage. We recommend subscribing to a few popular newsletters within your niche.

It’s good to keep up to date with the latest news in your industry that you can share on your social media profiles. Maybe you can add your own opinion, experiences and thoughts on the topics discussed in the emails.

Twitter search

Twitter is a gold mine for finding new ideas for your social media content. Most content creators do not realize the power of Twitter search. The advanced search allows you to find tweets in your niche and for a location and date.

Find out what your audience is tweeting. Look for commonly used hashtags and see how you can create content that uses them.

Follow the trends

It would help if as many people discovered your content as possible.

Nowadays, you cannot get away with only promoting your content; you need to write valuable posts. Creating content-based on popular trends will increase your discoverability, so use a tool like Google Trends.

Check out the trending section on Twitter and find out what is popular now in your location. How can you make the most of that conversation to drive people to your Twitter profile and website?

Certain music will drive more people to your content. Learn how to find the trends on Instagram Reels and TikTok. Look at the trending tab on YouTube to find video ideas.

The Reddit home page is an excellent source of ideas for trending topics. The subreddit for your niche will highlight popular subjects you can post about on your social media profiles.

Engage with your community

The best place to find social media content ideas is within your community. What questions is your audience asking you frequently? What conversations are going on? What are the challenges that your audience needs help with?

Quora

A tool that many content creators undervalue is Quora – you can quickly find questions that people are asking around your niche and industry.

You could then answer these frequently asked questions on your social profiles. Create a graphic on a tool like Canva and great short but valuable posts helping your target audience.

Popular quotes

Quotes are often overused in social media, but there is no doubt that they are easy ways to create content. Watch talks at conferences within your niche and create quotes from high-profile people speakers.

Post the quote and tag the speaker – they will likely share the content and increase your exposure on social media. Bonus points if you create an engaging graphic or video that can be easily shared.

Repurpose your content

One of the easiest ways to find content to share on social media is to take the content you have already created. Look at well-performing blog posts and copy valuable pieces of advice for your audience.

Create YouTube videos? Edit clips of the highlights and share them on social media. Record a podcast? Do the same. This type of content is easy to consume and takes little time to create.

Go live on a social network

Going live is a great way to engage with your audience and create content. Your audience will ask questions, or you can bring someone on the stream and interview them – be as creative as you feel comfortable doing.

Make sure you record the live stream or find a way to download the content, that way, you can repurpose it into clips to share.

Conclusion

When creating content on social media, it’s very easy to lose focus and burn out. Ideas can be difficult to come by but keep a notepad or notes app to hand, and then you can write ideas down.

Take the time to look at what topics your audience are discussing because this is an excellent clue to the type of content you need to be creating.